Website Content
The whole purpose of investing time and money in a website is to attract clients to your firm. But if your firm is nowhere near the top of the list when potential clients use Google or another search engine to find a law firm, then your expensive website may never be seen. Clients cannot find you on the Internet unless your website content incorporates principles of “search engine optimization,” or “SEO.” SEO is not necessarily mysterious, but it does require the intentional use of keywords relevant to your practice in your website's pages, blog and “tags.”
Establishing a dominant on-line presence requires time and an ongoing investment. As internet gurus often say, "Content is king." And the right content is essential to the success of your law firm website in drawing in potential clients. What, then, is the right content?
Establishing a dominant on-line presence requires time and an ongoing investment. As internet gurus often say, "Content is king." And the right content is essential to the success of your law firm website in drawing in potential clients. What, then, is the right content?
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You need web content written on two levels:
for search engines and for REAL PEOPLE. We know how to attract both. |
Yes, search engine optimization is critical.
Your website needs content that attract the "bots" that influence your ranking on search engines. But it's not enough for the search engines that you create a visually pleasing and informative site. To achieve consistently high rankings, you must constantly enhance that core content with additional, original content rich in the keywords that will enable prospective clients to find your site. This is why most of the successful Internet sites you've visited feature an active and dynamic blog where recent and relevant news items and legal developments are discussed. In search engine terms, a website's "relevance" (and its search engine ranking) quickly begins to slide as the content becomes stale. Websites thrive with regular feedings of relevant content rich in the keywords that will draw in your potential clients. Websites flounder when they don't receive regular, targeted attention.
But don't forget your ultimate audience: your clients.
Of course, the search engines aren't your potential clients; they can do no more than lead potential clients to you. How your next potential client reacts to what he sees and reads on your site will determine whether he contacts you and will influence whether he hires you. Does your website reflect who you are as a law firm and how you serve and care for your clients? Does it set you apart from your competition?
Unfortunately, we see a lot of law firm websites that overlook this all-important need. Does your website have this problem? If so, we are your solution. Because we are plaintiffs' lawyers ourselves, and because we have personally represented and developed close and trusting relationships with people whose lives have been turned upside down by catastrophic injuries, we know how to strike the right tone and write clear, concise and informative content in layman's terms that your clients can relate to and understand.
Other content writers might claim that they can send your website to the top of the search engine rankings, but we know of no other content writers out there who, like us, are experienced plaintiffs' lawyers with marketing expertise in the exact legal market in which you are competing. We know the market, we know the law, and we know what potential clients find compelling.
Win their confidence, get their cases.
It may seem hard to satisfy both the search engines and your potential clients, but it is vital. Luckily, we can assist you with both.
We are lawyers who are accustomed to working with lawyers and with prospective clients who are suffering. We know how to write content that attracts search engines and appeals to your potential client base. Collectively, we have created the site maps and drafted the content for many law firm websites, including sites directed to a specific geographic region or to a particular, competitive practice area. And we can supply you with the consistent and original content you need to enhance your new or existing site. Whether it's blog entries, news summaries, press releases or additional core Web content, we can write it for you every week, every month, or even every day.
Your website needs content that attract the "bots" that influence your ranking on search engines. But it's not enough for the search engines that you create a visually pleasing and informative site. To achieve consistently high rankings, you must constantly enhance that core content with additional, original content rich in the keywords that will enable prospective clients to find your site. This is why most of the successful Internet sites you've visited feature an active and dynamic blog where recent and relevant news items and legal developments are discussed. In search engine terms, a website's "relevance" (and its search engine ranking) quickly begins to slide as the content becomes stale. Websites thrive with regular feedings of relevant content rich in the keywords that will draw in your potential clients. Websites flounder when they don't receive regular, targeted attention.
But don't forget your ultimate audience: your clients.
Of course, the search engines aren't your potential clients; they can do no more than lead potential clients to you. How your next potential client reacts to what he sees and reads on your site will determine whether he contacts you and will influence whether he hires you. Does your website reflect who you are as a law firm and how you serve and care for your clients? Does it set you apart from your competition?
Unfortunately, we see a lot of law firm websites that overlook this all-important need. Does your website have this problem? If so, we are your solution. Because we are plaintiffs' lawyers ourselves, and because we have personally represented and developed close and trusting relationships with people whose lives have been turned upside down by catastrophic injuries, we know how to strike the right tone and write clear, concise and informative content in layman's terms that your clients can relate to and understand.
Other content writers might claim that they can send your website to the top of the search engine rankings, but we know of no other content writers out there who, like us, are experienced plaintiffs' lawyers with marketing expertise in the exact legal market in which you are competing. We know the market, we know the law, and we know what potential clients find compelling.
Win their confidence, get their cases.
It may seem hard to satisfy both the search engines and your potential clients, but it is vital. Luckily, we can assist you with both.
We are lawyers who are accustomed to working with lawyers and with prospective clients who are suffering. We know how to write content that attracts search engines and appeals to your potential client base. Collectively, we have created the site maps and drafted the content for many law firm websites, including sites directed to a specific geographic region or to a particular, competitive practice area. And we can supply you with the consistent and original content you need to enhance your new or existing site. Whether it's blog entries, news summaries, press releases or additional core Web content, we can write it for you every week, every month, or even every day.
